TAMPA, Fla. – The Tampa Bay Sports Commission (TBSC) is kicking off the New Year with a new brand and a new identity. At the forefront of the change is a new logo that combines a sports-specific look and feel of a sell-out crowd with the traditional Florida elements of sunshine and water.
“From our staff and volunteers to the over fifty thousand tourism and hospitality employees in Hillsborough County alone, our sports community treats every day in Tampa Bay like ‘game day’,” says TBSC Executive Director Rob Higgins. “Whether you are a fan or an athlete, game day is an emotion here where urgency meets excitement. Together, Team Tampa Bay always strives to be on top of our game.”
In addition to the new look, the TBSC has a new mantra – “Gameday. Every Day.”
Higgins added, “this new branding represents the Tampa Bay community’s dedication to supporting the sports industry, as well as the more than 100 sporting events attracted to Tampa Bay each year, generating over $100 million in direct spending in the community.”
As part of the launch, the TBSC has orchestrated a national marketing initiative, “Experience New Now”, to promote Tampa Bay area sports facilities. This campaign aims to show how the area’s facilities are undergoing massive renovations while maintaining their status as premier event venues.
“There are sports facilities in other destinations that were new a few years back and there are others that remain on the drawing board – in Tampa Bay we’re ‘new now’,” says Chairman of the TBSC and Director of Marketing for Pepin Distributing Company Bill Gieseking. “Combine over $120 million in new and renovated event venues with several great new community amenities, and there’s never been a better time to host an event in Tampa Bay.”
“Our goal is to show event organizers for every event, from the Super Bowl to NCAA Championships to amateur tournaments, why Tampa Bay is a premier sports events destination,” added Higgins.
Check out more information about “Experience New Now” by visiting www.TampaBayIsNewNow.com.