EQUESTRIAN LIFE NAMED AS THE OFFICIAL MEDIA PARTNER OF THE SEMINOLE HARD ROCK REINING CLASSIC PRESENTED BY SILVER SPURS EQUINE

EQUESTRIAN LIFE NAMED AS THE OFFICIAL MEDIA PARTNER OF THE SEMINOLE HARD ROCK REINING CLASSIC PRESENTED BY SILVER SPURS EQUINE

TAMPA, Fla. – November 16, 2010 – Equestrian Life is pleased to announce that we have been
selected as the Official Media Partner of the Seminole Hard Rock Reining Classic (SHRRC)
presented by Silver Spurs Equine. This exciting and unique reining event will be held February
23-27 in Tampa, FL, at the Bob Thomas Equestrian Center. The event is a 501 (c) (3) non-profit,
whose mission is to promote the equestrian sport of Reining, an FEI competitive sport.

“We are very excited to be partnered with one of the premier reining events in the United States,”
said Deana Bergquist, President and Co-Founder of Equestrian Life. “We look forward to producing a television show about the event that will provide even broader exposure at a national and
international television level for the fast-growing equestrian sport of Reining. We can’t wait to
showcase this event via an entertaining television show that will make it clear to viewers why this
sport is growing so fast.”

The SHRRC will be featured in the Equestrian Life television series, The Mane Event, which will
show on HRTV and will be available for viewing online at www.equestrianlife.com.

“We will be filming and post-producing a television show highlighting the event’s competition
and the overall experience of the event,” Bergquist explained. “Equestrian Life has been brought
in to create a television show that will express why the SHRRC is such an incredible event. This
Mane Event show will premiere on HRTV nationwide and will also be available online for viewing
anytime, anywhere.”

A pre-event commercial for the Seminole Hard Rock Reining Classic was produced by
Equestrian Life and shows how much a unique event like the Seminole Hard Rock Reining
Classic has to offer. It can be viewed at www.equestrianlife.com/videos/watch/1227/Seminole_Hard_Rock_Reining_Classic.

The Seminole Hard Rock Reining Classic is the first major NRHA event of 2011, and this World
Class, Class A Reining event offers a $45,000 Added Derby and two slates of NRHA Ancillary
divisions. For lucky winners, Continental Saddlery trophy saddles made exclusively for the
event will be awarded to the High Point winners in 10 Ancillary divisions. Gist Silversmith trophy
buckles, and very special Hard Rock Fender electric guitars will be awarded throughout the show
as well. Over $100,000 in prize money will be distributed over this five-day event.

In addition to top competition, the SHRRC is a very unique event that hosts entertainment for
everyone to enjoy once they are finished showing. Sports and entertainment attorney Frank
Marley is the founder of the SHRRC and owner of Some Kinda Shine, the only Appaloosa stallion
competing at major NRHA events. Marley wanted to see an event where there was more than just the horse show and came up with the idea for the Seminole Hard Rock Reining Classic.

“I ended up just doing it on my own and got a lot of support from my clients outside of the horse
industry. One thing that I always felt was that Reining has a lot of crossover appeal because it’s
exciting. I thought I would throw a party that just happened to have a horse show in it,” Marley
said with a smile.

Marley added, “Having Equestrian Life at the SHRRC will be a fantastic addition. Their coverage of
equestrian sport is second to none, and we are thrilled that they will be a part of the event.”

The SHRRC is very pleased to welcome their presenting sponsor, Silver Spurs Equine, owned by
Michael and Michelle Miola of Cave Creek, AZ. Marley said, “Silver Spurs Equine is a world-class
sponsor and one of Reining’s premier ownership groups boasting an incredible stallion roster. We
couldn’t be more honored and proud to have them as our presenting sponsor.”

Miola expresses his excitement about the Silver Spurs LLC/SHHRC partnership, “My initial reaction
was very, very favorable because SHRRC took a different approach to an NRHA horse show where it adhered to all of the rules and regulations, but at the same time added a nice feel and flavor to the show, so that there was a draw for spectators as well,” said Michael Miola. “We want to really give everyone at the Seminole Hard Rock Reining Classic a big dose of Silver Spurs hospitality
and make sure they have a fantastic time. We’re going to make sure we knock their boots off with great Reining and great entertainment!”

Joining the SHRRC this year as horse show manager is Amanda Brumley of Brumley Management
Group. Marley brought Brumley in to help streamline the event’s competition and help produce
one of the best NRHA events of the year.

From “Reining’s Future Champions” Short Stirrup classes sponsored by Dave and Kim Moore
and Sheridan Oaks Stable to the Open Derby sponsored by Silver Spurs Equine with the world’s
best riders, there’s something for everyone at SHRRC. For additional Horse Show and Vendor
information, please contact Mandi Brumley at brumleyph@msn.com or 602-316-6782.

For information about becoming a sponsor, or if you have PR, Press or Media related questions,
please contact Alden Corrigan at aldenc1@aol.com or 650-207-8622.

For more information on the Seminole Hard Rock Reining Classic, please visit www.seminolehrreining.com
or be sure to visit, like, and share the official SHRRC facebook page at www.facebook.com/SHRRC.